You can always contact that business to learn more about its privacy practices. While Meta will not automatically use your messages to inform the ads that you see, businesses will be able to use chats they receive for their own marketing purposes, which may include advertising on Meta. Some businesses1 will be able to choose WhatsApp’s parent company, Meta, to securely store messages and respond to customers.

The business may designate a number of employees, or even other vendors, to process and respond to the message. Once the message is received, it will be subject to the business’s own privacy practices. WhatsApp considers chats with businesses that use the WhatsApp Business app or manage and store customer messages themselves to be end-to-end encrypted. When you message a WhatsApp business account, your message is delivered securely to the destination chosen by the business. All of this happens automatically: no need to turn on any special settings to secure your messages.Įvery WhatsApp message is protected by the same Signal encryption protocol that secures messages before they leave your device. This is because with end-to-end encryption, your messages are secured with a lock, and only the recipient and you have the special key needed to unlock and read them. End-to-end encryption ensures only you and the person you're communicating with can read or listen to what is sent, and nobody in between, not even WhatsApp.

WhatsApp's end-to-end encryption is used when you chat with another person using WhatsApp Messenger. Learn more about end-to-end encryption in this article. For your privacy, WhatsApp doesn't know how many times a message is forwarded and can't see the content of any of your messages in end-to-end encrypted chats. Forwarded messages contain a counter that keeps track of how many times a message is forwarded.

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